Senses Group International Limited, is planning to have three new subdivisions under the master brand in order to have a more well-organized business. Which are lava, amber and line, and they representing advertising, identity & graphic and digital & online media company. However, After the three subdivision published, they found that there are many problem and confusion arise. They found difficult to make the four brands consistent. Therefore, This project is going to solve this.
Senses Group is an international designer’s network with over 500 designers. Located with our headquarters in Asia’s hot spot Hong Kong, we provide quality service in all of our design projects. Among others, we offer a range of design events and training workshops for both clients (such as Corporations, Brands, Design Schools & Universities) and designers to emphasise constant learning and share our passion for design.
In order to organize the company under the new brand architecture. They need a corporate identity guideline to do so. This can help the brand to have a well organization and consistent. And I have chosen by the client to follow this project. So, I have develop a identity guideline for the brand. Also I made some application such as stationery for the guideline. The following section will show the works I did about this project.